Industry Pro

Theatres and arts organizations are back to producing seasons in the way that we were used to before the pandemic. However, the audience hasn’t returned in the same way. In multiple articles in this week's newsletter, we examine the question from a few different angles - where has the audience gone, and how do producing organizations get them back?

The industry is in a weird spot right now, and the stories in this week’s newsletter highlight the divergent paths different segments of the industry are going down. As the industry recovers and reforms, we’ll continue to see these kinds of divides on the regional level, and we’ll bring you coverage of those divides as they happen.

Our two Industry Trend stories this week take a look at a few of the different ways that people are trying to bring change to the theatre industry: reforming the work environment that has long been problematic, and the way Princeton is working on developing a new audition process to help bring more people into theatre in an educational environment.

New Diorama Theatre in the UK announced an interesting new season: they won’t be producing any shows until 2023. The company wanted to give their artists the opportunity to rest away from the pressures of constantly producing.

A thought experiment from New Zealand examines a potentially new way to not only make arts funding more equitable, but transparent and with the opportunity for potential patrons to find projects to fund. This future thinking in the industry extends throughout the United States as well, as companies re-imagine what entry level programs look like.

Unions have been a central narrative of much of 2022 across many industries, and they took center stage last week in the performing arts industry as two Unions, Actors Equity and United Scenic Artists filed suit against the producers of Paradise Square. Across the river in New Jersey, the American Guild of Variety Artists added Medieval Times.

As calls for unpaid internships to come to an end continue, many are re-evaluating their budgets and business models - with some adjusting their production model, and others looking at the financial realities and closing their doors.

One thing we know for sure: the BroadwayWorld audience remains dedicated to seeing multiple shows per year, even if they’re making that final decision and purchasing a ticket much closer to the date of the show than in the past.

The Broadway League announced that masks would be optional starting July 1 for most Broadway productions. Broadway fans don’t appear happy with the change, with 12% of respondents to a recent BroadwayWorld survey indicating that with masks being optional, they’re no longer planning to attend a Broadway show in July.

Coming out of the pandemic, there were a ton of Artistic and Executive Leadership positions open at institutions across the country, and as those roles have been filled, that has opened up other jobs - causing the leadership jobs carousel to keep on spinning.

Waking up the morning after the Tony Awards is a day that often has many feeling inspired to go out and make art - to pursue their dreams and their passions. And as we look at the broader theatre industry in today’s newsletter, there are a lot of trends that should be viewed as highly encouraging.

The Tony Awards are on Sunday, and that feels really normal. Anyone who has walked through Times Square in the past week or so would also attest that the crush of tourists is also starting to feel normal. Box Offices across the country are starting to normalize, though I don’t know anyone wants to go so far as to call them normal quite yet.

As we hit the unofficial start of summer, overall the trends are looking up for Broadway and the broader theatre industry. That isn’t to say there aren’t ongoing challenges: ever-shifting health and safety protocols, continued reports of toxic work environments that need to be sorted, and a major shift in how audiences are buying tickets.

As awards season continues forward, there is a strong sense of normalcy within the industry - however, the announcement last week from both the Broadway League and at least one regional arts organization that mask mandates will continue into the summer is a strong reminder that we aren’t yet back to normal.

While governmental support over the past few years has helped companies stay afloat, with rising costs and additional pandemic related support no longer an option, the realities are starting to settle in.

Tony Awards season is officially underway! With the announcement yesterday of the nominations, BroadwayWorld will be bringing you continuous coverage, stories, and exclusive interviews leading up to the big night in June.

At the top of our Industry Trends section this week, we have a story about honey from the bees at the Vienna State Opera. Paired with our other story about implementing digital ticketing at venues, we can see this as two ways that companies can go about reducing the environmental harm that comes from producing large-scale live events.

The rising costs of production are putting a squeeze on many theatres - from Long Wharf to the Edinburgh fringe. While some of these costs are inflation related and are sure to come back down in the long term, it does leave the question of what theatres and producers can do as they try and recover from the past two years of challenges.

While all Broadway theatres will still require strict audience masking through at least the end of May, many will stop checking audience members vaccination status on April 30th. Regionally, news about new businesses and new performance spaces for companies, and on Broadway, Disney Theatrical brings a new wrinkle to ticketing.

Broadway companies announcing cancellations and temporary layoffs as they deal with a new COVID surge within the theatre industry. What this will ultimately mean as we approach the Tony eligibility cutoff date remains to be seen, but there is a tension in the air as many shows work hard to get open and protect their stars from catching the virus.

Survey data suggest that theatregoers want to see mitigation measures - such as vaccination requirements and masked audiences - remain in place for the foreseeable future. This survey data specifically comes from DC, but the Broadway League is also taking notice and mulling their own plan whether or not to extend these requirements past April 30th.

Last week, we got two different sets of data that started to make a case for the current state of the cultural economy - a report from the NEA laying out just how bad things got in the depths of 2020 (and hinting at some initial recovery in 2021) - and the first time The Broadway League reported individual show grosses since Broadway reopened.

New data points show that the theatre industry is once again at an inflection point - first, data backs up the anecdotal sense that the recovery from the pandemic shutdown has been uneven across the globe, and across different regions within countries. With pandemic response being handled on a local level, this uneven recovery is not surprising.

The announcement of the Tony Awards and the return of the BC/EFA Red Bucket campaign brought a huge sense of normalcy back to the theatre industry last week - unfortunately this week, we were also reminded how far the industry has to go in establishing the new normal with the release of Actors Equity Association’s latest Diversity and Inclusion report.

With many of the pandemic restrictions being lifted in New York City this week, that the Broadway COVID safety team will celebrate their 2,000th performance on Broadway Tuesday night highlights the new phase of normalcy that the industry has entered.